A classic German spirit
Tradition since 1898
In Bingen am Rhein, a small winery begins to produce brandy using the finest wines from the region. From the very outset, the founders uphold a particularly meticulous production process: in a very short period of time, the German spirit is able to conquer a significant share of the market.
Meticulous production process
In 1920, the exquisite drink is launched for the first time with the name Scharlachberg Meisterbrand. As a convincing alternative to expensive imports from France, it quickly becomes the most popular product in its segment and enjoys resounding market success for decades to come. After all, the careful production of the brand, which is one of the most renowned German suppliers, continues to place utmost importance on exceptional quality today. Scharlachberg is carefully made by experts with the addition of high-quality wine distillates. Connoisseurs are impressed by its refined, rounded nose and the mild, harmonious flavour.
Entering the new century
In 2004, the Henkell & Co. Group acquires the brand from the Bingen-based company A. Racke and gives it an attractive makeover: Scharlachberg is launched in a slimmer bottle with high-quality embossed glass. The range is also expanded to include the intense, spicy Scharlachberg Kräuterlikör. In 2013, the beloved Scharlachberg Meisterbrand 36 vol is repositioned as Scharlachberg Meisterspirituose 34 vol in light of sharp price increases for wine distillates. With a new recipe, this means that both its delicate taste and previous price can be maintained.