S.C. Angelli Spumante & Aperitive s.r.l., Romania
Dynamic company leads market in Romania
A new start with modern standards
S.C. Angelli Spumante & Aperitive s.r.l. was founded in 1994 in Bucharest. From the start, it concentrates on creating a strong brand for its sparkling wine, which trades under the name of Angelli. To make a name for itself, the young company focuses on the very highest international standards in its production processes as well as on modern marketing techniques. Only within a few years, Angelli becomes one of Romania’s leading companies in its branch of trade.
Liqueur and vermouth round off range
Angelli establishes its marketing organisation in 1997 and grows in leaps and bounds, eventually producing no less than two-thirds of the sparkling wine consumed in Romania. Undisputedly the number one company in its field, it expands the range of products available under its now famous name by launching liqueurs and vermouths. Just five years old, the company builds one of Europe’s technologically most advanced production and bottling plants near Bucharest.
International success with Henkell & Co.
In 2003, the company becomes part of the Henkell & Co. Group, a changeover which gives the German company an excellent base in the Romanian market. As the new owner, Henkell & Co. makes sure it retains its Romanian subsidiary’s successful course of action, which enables Angelli to increase its production still further in 2008 so it can meet demand, which is booming both at home in Romania and abroad. Angelli Cherry becomes the top brand among wine-based aperitifs, and the company’s sparkling wine continues to consolidate its position as market leader.
