The Financial Year 2010
Once again Henkell & Co. closed the 2010 financial year with an increase in sales and turnover
Total sales for the Henkell & Co. Group sparkling wines, wines and spirits market segments was at 20.1 million 9 l cases – an increase of 1.1 per cent over the previous year.
| Financial Year | 2009 | 2010 | * |
|---|---|---|---|
| Group turnover in millions of Euros |
628.6 | 645.4 | + 2.7 |
| Domestic market |
345.0 | 340.7 | - 1.2 |
| Abroad | 283.6 | 304.7 | + 7.4 |
| Group sales volume in millions of 9 l cases |
19.8 | 20.1 | + 1.1 |
| Sparkling wine |
13.2 | 13.2 | - 0.4 |
| Wine | 2.8 | 2.8 | - 2.6 |
| Spirits | 3.8 | 4.1 | + 9.0 |
| Number of employees |
2,126 | 2,073 | |
| Domestic market | 506 | 523 | |
| Abroad | 1,620 | 1,550 | |
| * Change against previous year |
Sparkling wine – high sales with a persistent rosé trend
After record figures in the sparkling wine segment in 2009, sales of 13.2 million 9 l cases were almost able to reach the high level of the previous year. Defining elements for sparkling wines were the extraordinarily positive developments for Kupferberg Gold and the products from Mionetto, our Italian subsidiary, where the focus was on the new Mionetto il Spr!z.
The growing popularity of rosé sparkling wines, which can also be observed in the Henkell & Co. portfolio, is likewise the general trend across Germany.
Wine – a slight decline in favour of higher quality
Sales of wines, obtained primarily in Hungary, the Czech Republic and Slovakia, declined slightly along with sales of Deinhard export wines. This can be attributed to the planned shift from wines in cartons to bottled wines of superior quality, which was undertaken particularly in the Czech market over the last few years. Altogether the Group reached wine sales of 2.8 million 9 l cases in 2010.
Spirits – significant gains, new brands
The spirits market segment was able to conclude a very good 2010. Sales increased by 9.0 per cent. Wodka Gorbatschow, the German market leader for vodka that had already contributed consistently to the positive overall results in the previous year, was able to gain an additional 10.1 per cent. Also Pott Rum, the front-runner in Germany for dark rum, concluded a good financial year with a 11.9 per cent increase in sales. The brands that have only belonged to the Group since September 2010 – Kuemmerling, Fürst Bismarck and Jacobi 1880 – also made their positive contribution to this result.
Quality, internationalisation and balancing risks
Consistent adherence to our own high quality standards was recognised in numerous awards for the Group’s product portfolio. The Group drove forward its consistent internationalisation programme with the founding of three new subsidiaries. Altogether an efficient balancing of risks proved successful for Henkell & Co. Whereas in the previous financial year a large part of the successes could be attributed to the good development of the sparkling wine brands in Germany, this time the significant increase in sales in the spirits sector and an excellent export business made a considerable contribution to the positive results.
